The NFL has announced that Compton native Kendrick Lamar will be the lead performer at the Apple Music Super Bowl LIX Halftime Show on Feb. 9, 2025. The next Super Bowl will be hosted in New Orleans at the Caesars Superdome.
“Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one,” said Kendrick Lamar
In 2022, Lamar took part in the Super Bowl LVI halftime production, which was spearheaded by Southern California natives Dr. Dre and Snoop Dogg. This time around, thanks to his megahit “Not Like Us,” Lamar is getting top performance billing.
“Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come,” Shawn “Jay-Z” Carter said.
A multi-platinum, Grammy and Emmy award winning artist and co-founder of creative imprint pgLang, Kendrick Lamar, has achieved massive critical and cultural success since his debut album good kid, m.A.A.d city released in 2012.
Since its release, Lamar has accumulated 17 Grammy wins, and became the first non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album DAMN.
Lamar’s latest album Mr. Morale & The Big Steppers, was released in May 2022. In April of this year, “Like That” by Future, Metro Boomin, and Kendrick Lamar spent three weeks at Number 1 on the Billboard Hot 100 and in June, Lamar’s record-breaking, “Not Like Us” spent two weeks at No. 1.
“The Apple Music Super Bowl Halftime Show is a celebration of the music we love and the incredible artists who make it, all on the world’s biggest stage. Apple is thrilled to bring this show, starring the absolutely incomparable Kendrick Lamar, to fans worldwide with Apple Music’s industry leading Spatial Audio quality along with tons of exclusive videos, interviews, playlists and so much more across Apple Music,.” said Oliver Schusser, Apple’s vice president of Apple Music, Apple TV+, Sports, and Beats.
Photo courtesy of the NFL and Apple Music
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